Wednesday, 13 April 2011

UK -The Make Mine Chocolate! Rabbit Sale Easter Amnesty

The MMC Easter Amnesty

"The Sad Fact ...

In the weeks and months after Easter, already overcrowded rescue shelters are inundated with calls from owners wishing to offload their rabbit because the child has lost interest, and the reality of cleaning, feeding and expensive vet trips is too much.

Those that don’t make it to rescue are doomed to a life of solitary confinement in a small hutch at the end of the garden, or even dumped and left to fend for themselves - usually ending in tragedy.

The impulse buying of rabbits during the Easter period has long been reported by rescues; they have to pick up the pieces in the weeks and months afterwards.

A UK-wide survey carried out by Make Mine Chocolate! during 2009-10 confirms that a large number of owners do not consider the long term commitment before getting their rabbit; in the region of 60% of rabbits entering rescue do so within the first year of ownership. Of these, 40% have been owned for less than 6 months.

 Sadly the impulse issue is not limited to Easter. Christmas, Valentines Day, films and other media/calendar events (including the Chinese New Year of the rabbit in 2011) are also likely to increase the impulse purchase problem."

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